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The ultimate message is … drink what you want, no matter what the label looks like.
I am not a bourbon drinker. Or rather, I stopped being a bourbon drinker as soon as I got old enough that an evening's glass would guarantee a headache the next day. But even though I no longer drink the spirits Reid Mitenbuler describes in Bourbon Empire, I had a lot of fun reading about their history. Or histories.
For example: there's a fancy kind of bourbon called Michter's that prints "E...